Title: Book Marketing from A - Z
Editor: Francine Silverman
Illustrator:
Publisher and/or Distributor: Infinity Publishing.Com
Pages: 400
ISBN: 0-7414-2431-2
Price: $18.95
Publishing Date: 2005
Reader: Bob Spear
Rating:
The editor publishes an email newsletter every two weeks on book promotion (http://www.bookpromotionnewsletter.com/ ). She has taken the input of several hundred authors and put together an essential resource book for all writers. With so many books being published each year (175,000+ last year) and fewer readers, it is imperative that authors learn how to promote their books, be they self-published, with a small press, or even in the stable of one of the major publishers. The book is organized alphabetically by types of promotion strategies: advertising, book signings, on to zero promotion. She proffers both what has and has not worked for these various authors. Many of the ideas are ingenious. Some ideas sound silly, until one considers they worked for their particular niche. Others, which are touted as being tried and true, may not work for everyone. The editor is not judgmental, but simply provides the information in the authors’ own words. To quote the Master Martial Artist—Bruce Lee—“Take what is useful and use it.”
We recommend all serious writers buy this book, read it cover to cover, and keep it at hand to refer to often. We rated it a solid four hearts.
